{"product_id":"built-on-belief-why-cultures-of-commitment-are-the-competitive-advantage","title":"Built on Belief: Why Cultures of Commitment Are the Competitive Advantage","description":"\u003cp\u003e\u003cstrong\u003eWhat Fuels Successful Brands? Belief.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Built on Belief, author and leadership advisor \u003cstrong\u003eMatt Marcotte\u003c\/strong\u003e offers a powerful reminder that people-not products-are a brand's secret sauce. This time-tested narrative shows what happens when leaders and teams turn belief into a competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBelief fuels commitment-and commitment beats compliance every time.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is for leaders who value collaboration over control, employees who thrive through connection, and customers who turn into advocates one experience at a time. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou won't find quick fixes or corporate buzzwords here. Instead, Marcotte leans into three decades of hands-on leadership to explore the following: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClarifying and codifying the beliefs that shape your brand\u003c\/li\u003e\n\u003cli\u003eShifting from box-checking compliance to heart-led commitment\u003c\/li\u003e\n\u003cli\u003eInspiring people to strive toward a shared North Star\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen you're ready to build a culture of belief that starts in the heart, aligns the head, and moves through every hand, Built on Belief shows you the way.\u003c\/p\u003e","brand":"Matt Marcotte","offers":[{"title":"Paperback","offer_id":47108322328812,"sku":"9781544549880","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":47108322361580,"sku":"9781544549897","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/Built_on_Belief__Why_Cultures_of_Commitment_Are_the_Competitive_Advantage_vertical_4275f964-0073-4f60-a3f6-c614c2ea5d56.png?v=1768495491","url":"https:\/\/allstora.com\/products\/built-on-belief-why-cultures-of-commitment-are-the-competitive-advantage","provider":"Allstora","version":"1.0","type":"link"}