{"product_id":"crystallizing-public-opinion-2","title":"Crystallizing Public Opinion","description":"In \u003ci\u003eCrystallizing Public Opinion\u003c\/i\u003e, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include: \u003cbr\u003e- The roles of a public relations counsel and their importance to organizations.\u003cbr\u003e- Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit.\u003cbr\u003e- Identifying the best time and medium to communicate with certain groups of people.\u003cbr\u003e- How to determine what information to deliver.","brand":"Edward Bernays","offers":[{"title":"Paperback","offer_id":46383933685996,"sku":"9781420962994","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":46383933718764,"sku":"9781638233473","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781420962994_7c832e56-6ce5-4d96-95c5-76f06fad1d13.jpg?v=1744964067","url":"https:\/\/allstora.com\/products\/crystallizing-public-opinion-2","provider":"Allstora","version":"1.0","type":"link"}