{"product_id":"data-is-everybodys-business-the-fundamentals-of-data-monetization","title":"Data Is Everybody's Business: The Fundamentals of Data Monetization","description":"\u003cb\u003eA clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eMost organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial \u003ci\u003eand\u003c\/i\u003e noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In \u003ci\u003eData Is Everybody's Business\u003c\/i\u003e, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003eKey features of the book: \u003cbr\u003e- Grounded in twenty-eight years of \u003cb\u003eacademic research\u003c\/b\u003e, \u003cb\u003e \u003c\/b\u003eincluding nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)\u003cbr\u003e- Definitions of key terms, self-reflection questions, appealing graphics, and \u003cb\u003eeasy-to-use frameworks\u003c\/b\u003e\u003cbr\u003e- Rich with \u003cb\u003edetailed case studies\u003c\/b\u003e\u003cbr\u003e- Supplemented by free MIT CISR \u003cb\u003ewebsite resources\u003c\/b\u003e (cisr.mit.edu) \u003cp\u003e\u003c\/p\u003eIdeal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, \u003ci\u003eData Is Everybody's Business\u003c\/i\u003e is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.\r","brand":"Barbara H. Wixom, Cynthia M. Beath, Leslie Owens","offers":[{"title":"Hardcover","offer_id":44444015886572,"sku":"9780262048217","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780262048217.jpg?v=1708845260","url":"https:\/\/allstora.com\/products\/data-is-everybodys-business-the-fundamentals-of-data-monetization","provider":"Allstora","version":"1.0","type":"link"}