{"product_id":"experimentation-works-the-surprising-power-of-business-experiments","title":"Experimentation Works: The Surprising Power of Business Experiments","description":"\u003cp\u003eCompanies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thomke shows the principles and practices for making experimentation part of your organization's everyday operations and culture.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA much-needed guide for making experimentation and testing an organic part of every company's thinking, practice, and culture.\u003c\/li\u003e\n\u003cli\u003eAddresses a big and rising challenge for companies in an increasingly digital and agile world.\u003c\/li\u003e\n\u003cli\u003eBased on years of research in leading companies.\u003c\/li\u003e\n\u003cli\u003eRich, engaging stories illustrating the ideas and practices.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudience: A broad audience of executives and managers in organizations focused on new products and services and customer experience, whether in the B2C or B2B sector.\u003c\/p\u003e\r","brand":"Stefan H. Thomke","offers":[{"title":"Hardcover","offer_id":44443259044076,"sku":"9781633697102","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781633697102.jpg?v=1718569406","url":"https:\/\/allstora.com\/products\/experimentation-works-the-surprising-power-of-business-experiments","provider":"Allstora","version":"1.0","type":"link"}