{"product_id":"homo-zapiens","title":"Homo Zapiens","description":"The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, \u003cb\u003eHomo Zapiens\u003c\/b\u003e displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.","brand":"Andrew Bromfield, Victor Pelevin","offers":[{"title":"Paperback","offer_id":47273706619116,"sku":"9780142001813","price":23.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780142001813.jpg?v=1770140841","url":"https:\/\/allstora.com\/products\/homo-zapiens","provider":"Allstora","version":"1.0","type":"link"}