{"product_id":"how-to-get-what-you-want-mastering-the-art-and-science-of-persuasion","title":"How to Get What You Want: Mastering the Art and Science of Persuasion","description":"\u003cb\u003eDiscover how to get what you want in any situation--no matter who you're talking to--with proven, counterintuitive strategies from a persuasion expert.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhether you're negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you're always after the best outcome. Unfortunately, the way most of us approach persuasion has the opposite effect: We double down on our own perspective and cite tons of facts to make our point--or even try to strong-arm people into giving in. This only pushes people \u003ci\u003eaway\u003c\/i\u003e, making it hard or even impossible to reach your goals. \u003cp\u003e\u003c\/p\u003e Persuasion expert Joshua Bandoch has spent more than 10 years uncovering the secrets of persuasion. He's mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work--and he's used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eHow to Get What You Want \u003c\/i\u003ecombines Bandoch's groundbreaking research with practical experience persuading at the highest levels to give you a fresh, surprisingly simple approach that will get you what you want and need when it matters by: \u003cbr\u003e \u003cul\u003e \u003cli\u003eAdopting the persuader's \"them-first\" mindset\u003c\/li\u003e \u003cli\u003eTapping into the power of tone, body language, and other subconscious signals\u003c\/li\u003e \u003cli\u003eLearning proven techniques for making the most persuasive emotional and logical appeals\u003c\/li\u003e \u003cli\u003eUnlocking the secret formula for memorable and motivating stories\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003ci\u003eHow to Get What You Want \u003c\/i\u003ewill become your go-to guide to get optimal results each and every day, no matter what personal, political, or professional situation life throws at you.","brand":"Joshua Bandoch","offers":[{"title":"Hardcover","offer_id":47482470334700,"sku":"9781637748305","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781637748305.jpg?v=1775652373","url":"https:\/\/allstora.com\/products\/how-to-get-what-you-want-mastering-the-art-and-science-of-persuasion","provider":"Allstora","version":"1.0","type":"link"}