{"product_id":"international-marketing-in-a-changing-world-a-managerial-guidebook","title":"International Marketing in a Changing World: A Managerial Guidebook","description":"\u003cp\u003e\u003cb\u003eNavigate Global Markets with Confidence\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInternational marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eInternational Marketing in a Changing World\u003c\/i\u003e is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.\u003c\/p\u003e\u003cp\u003eAuthored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique \u003ci\u003e3W-1H\u003c\/i\u003e framework simplifies complex decisions, helping marketers focus on what matters most.\u003c\/p\u003e\u003cp\u003eWith relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.\u003c\/p\u003e","brand":"S Tamer Cavusgil, M Billur Akdeniz, Sebastian Van Der Vegt","offers":[{"title":"Paperback","offer_id":46800129261804,"sku":"9781637428481","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781637428481.jpg?v=1757271915","url":"https:\/\/allstora.com\/products\/international-marketing-in-a-changing-world-a-managerial-guidebook","provider":"Allstora","version":"1.0","type":"link"}