{"product_id":"just-enough-research-the-shitty-pulp-edition","title":"Just Enough Research: the Shitty Pulp Edition","description":"\u003cp\u003eMost design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.\u003c\/p\u003e\u003cp\u003eJust Enough Research is here to help.\u003c\/p\u003e\u003cp\u003eWhether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help your colleagues get over their fear of admitting ignorance, there is something in this book for you.\u003c\/p\u003e\u003cp\u003eJust Enough Research has remained a popular handbook for over a decade, outlasting several technology hype cycles. It's brief. It's practical. It's got jokes.\u003c\/p\u003e\u003cp\u003eRead this book. You will experience delight.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kio Stark, Erika Hall","offers":[{"title":"Paperback","offer_id":46337825046764,"sku":"9798989358779","price":18.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9798989358779.jpg?v=1743721261","url":"https:\/\/allstora.com\/products\/just-enough-research-the-shitty-pulp-edition","provider":"Allstora","version":"1.0","type":"link"}