{"product_id":"learnability-isnt-enough-how-to-design-apps-that-are-easy-to-use-in-the-long-run-not-just-the-first-run","title":"Learnability Isn't Enough: How to Design Apps That Are Easy to Use in the Long Run, Not Just the First Run","description":"\u003cp\u003eMany Usability issues with digital products and user interfaces (UI) only get noticed and fixed after users have had a chance to spend some time with them. Unfortunately, this approach relies on painful experiences being reported by users, which can allow smaller annoyances to linger -- while bigger issues can be truly disastrous.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eLearnability Isn't Enough\u003c\/i\u003e will show you a new method for catching many of these types of issues ahead of time, so that user pain can be minimized. You'll learn how to do this by making an uncommon distinction between two different types of effort needed when using an interface: \u003ci\u003elearning effort\u003c\/i\u003e and \u003ci\u003eergonomic effort\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eUltimately, the tools and techniques in this book allow you to spare users from pain they might otherwise be faced with, while making optimizations during the design process that save your team time and effort. It's a shortcut to designing products that aren't just easy to learn, but are easy to use every day.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou Will Learn to: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNarrow in on issues that often aren't noticed right away\u003c\/li\u003e\n\u003cli\u003eKeep users happy while making substantial changes to interfaces\u003c\/li\u003e\n\u003cli\u003eSpot key design improvements and make wiser decisions on where to focus your efforts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProduct designers, interaction designers, UX designers, UI designers, and design researchers, etc.\u003c\/li\u003e\n\u003cli\u003eIndustry-like product managers, developers and other business managers who have an interest in product strategy and software design.\u003c\/li\u003e\n\u003cli\u003eSoftware and product design students, and early career designers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Hans Van de Bruggen","offers":[{"title":"Paperback","offer_id":46359837409516,"sku":"9798988826040","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":46359837442284,"sku":"9798988826088","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9798988826040.jpg?v=1744457407","url":"https:\/\/allstora.com\/products\/learnability-isnt-enough-how-to-design-apps-that-are-easy-to-use-in-the-long-run-not-just-the-first-run","provider":"Allstora","version":"1.0","type":"link"}