{"product_id":"obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it","title":"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It","description":"\u003cp\u003eYou know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.\u003c\/p\u003e\u003cp\u003eSo what is it? April Dunford, positioning guru and tech exec, will enlighten you.\u003c\/p\u003e\u003cp\u003eHer new book, \u003cem\u003eObviously Awesome\u003c\/em\u003e, shows you how to find your product's \"secret sauce\"--and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.\u003c\/p\u003e\u003cp\u003ePunctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: \u003c\/p\u003e\u003cp\u003e- The Five Components of Effective Positioning\u003cbr\u003e - How to instantly connect an audience to your offering's value\u003cbr\u003e - How to choose the best market for your products\u003cbr\u003e - How to use three distinct styles of positioning to your advantage\u003cbr\u003e - How to leverage market trends to help buyers understand why making a purchase is important right now\u003c\/p\u003e\u003cp\u003eWhether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.\u003c\/p\u003e\r","brand":"April Dunford","offers":[{"title":"Paperback","offer_id":44441940623596,"sku":"9781999023003","price":21.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781999023003.jpg?v=1718510666","url":"https:\/\/allstora.com\/products\/obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it","provider":"Allstora","version":"1.0","type":"link"}