{"product_id":"ohno-book-a-serious-guide-to-irreverent-type-design","title":"Ohno Book: A Serious Guide to Irreverent Type Design","description":"\u003cb\u003eFrom the cult favorite typography studio and foundry OH no Type Co​. comes this richly illustrated and endlessly entertaining handbook featuring type specimens, process sketches, and instructions for creating typefaces.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe purpose of this book is to make type design fun.\u003c\/b\u003e As author and OH no founder James Edmondson explains about type, \"For me, it's been a refuge, an infinite playground where I'm constantly excited to explore something new. It's a place where I can exercise my need for control in a productive way.\" \u003cp\u003e\u003c\/p\u003e OH no Type Co.'s wildly imaginative fonts--including \u003cb\u003eBeastly, Casserole, Hobeaux, Ohno Fatface, Polymath, Regrets, and Vulf\u003c\/b\u003e--lend an exuberant, psychedelic flair to packaging, editorial design, gig posters, and apparel, earning the company cult-like status in the graphic design community. Edmondson shares his knowledge and passion for type design with his signature humor, candor, and warmth beloved by his many students and followers. \u003cp\u003e\u003c\/p\u003e Along with a visual feast of fonts and signage and type ephemera, the book includes guidance and practical information for graphic designers and typographers, including: \u003cul\u003e\n\u003cli\u003e Expert advice on designing type fonts \u003c\/li\u003e\n\u003cli\u003e How to balance practical concerns with creativity \u003c\/li\u003e\n\u003cli\u003e Why OH no names fonts after an obscure funk band and a French school of decorative arts \u003c\/li\u003e\n\u003cli\u003e What it takes to earn a living as a type designer \u003c\/li\u003e\n\u003cli\u003e And much more \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e As engaging to read as it is to look at, this spirited \u003cb\u003ego-to handbook is a must for all graphic and type designers\u003c\/b\u003e looking for inspiration and instruction from a leader in the field. \u003cp\u003e\u003c\/p\u003eTYPE DESIGN GURU: Founder James Edmondson is a sought-after instructor at California College of the Arts, Letterform Archive, and Cooper Union. He hosts the popular podcast \u003ci\u003eOHNO Radio\u003c\/i\u003e and writes the OH no Type School blog series. \u003cp\u003e\u003c\/p\u003e INSPIRATION AND INSTRUCTION: \u003ci\u003eThe Ohno Book\u003c\/i\u003e is both a treasury of type design and a practical guide to the craft. It features instruction and process notes for students of typography who want to hone or expand their design skills. \u003cp\u003e\u003c\/p\u003e HIGHLY DESIGNED ART BOOK: Taking a cue from OH no's brilliantly creative fonts, \u003ci\u003eThe Ohno Book\u003c\/i\u003e features a richly designed, attention-grabbing cover and over 175 black-and-white illustrations throughout, perfect for cutting-edge graphic and type designers to display on a bookshelf or coffee table. \u003cp\u003e\u003c\/p\u003ePerfect for: \u003cul\u003e\n\u003cli\u003e Graphic design and type design students and professionals \u003c\/li\u003e\n\u003cli\u003e Typography enthusiasts \u003c\/li\u003e\n\u003cli\u003e Collectors of lettering art design books \u003c\/li\u003e\n\u003cli\u003e Graduation and teacher gifts \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"James Edmondson","offers":[{"title":"Hardcover","offer_id":46487047536876,"sku":"9781797234199","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781797234199.jpg?v=1748325214","url":"https:\/\/allstora.com\/products\/ohno-book-a-serious-guide-to-irreverent-type-design","provider":"Allstora","version":"1.0","type":"link"}