{"product_id":"the-brand-gap-revised-edition","title":"The Brand Gap: Revised Edition","description":"All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! \u003cp\u003e\u003c\/p\u003e- With clients like Kodak, Sun, and Procter and Gamble, author \u003cb\u003eMarty Neumeier\u003c\/b\u003e is one of today's most well-known and respected authorities on the topic of branding. \u003cbr\u003e- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. \u003cbr\u003e- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution. \u003cp\u003e\u003c\/p\u003e\r","brand":"Marty Neumeier","offers":[{"title":"Paperback","offer_id":44441309839596,"sku":"9780321348104","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780321348104.jpg?v=1719012603","url":"https:\/\/allstora.com\/products\/the-brand-gap-revised-edition","provider":"Allstora","version":"1.0","type":"link"}