Competition Demystified: A Radically Simplified Approach to Business Strategy
Competition Demystified: A Radically Simplified Approach to Business Strategy
Competition Demystified: A Radically Simplified Approach to Business Strategy
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Description
Description
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.
About the Author
About the Author
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
Critical Reviews
Critical Reviews
"In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler." --The New York Times "Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case." --BusinessWeek "Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies." --The Toronto Globe and Mail "Congratulations. Your business is a success. Now is when you really need this book. Greenwald and Kahn are unique in their focus on building and protecting value even as others try to copy your special saude (or formula). Their approach to competitive strategy is a masterly success and, true to their own insight, is one that can't be beat, now or in the future." --Barry Nalebuff, Yale University, author of Why Not? and Co-Opetition "The best 'course' I've ever read on strategic management. Actually does demystify a complex world of management." --Warren Bennis, Distibguished Professor of Business, USC; author of Becoming a Leader
Publishing Information
Publishing Information
Publisher:
Portfolio
Pub date:
2007-09-01
Length:
416 pages
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