"Bentley Nettles emphasizes the universal importance of selfless service and a commitment to a greater good."

Col (R) Russ (doc) Kotwal, 75th Ranger Battalion surgeon and Ranger Hall of Fame inductee

"Bentley Nettles takes the experiences from a lifetime of service to his country and community and distills core takeaways for success. His formula for excellence is rooted in practical examples from his true life journey."

Karen Bonnarigo, Co-Founder and Winemaker, Messina Hof Winery

What every organization wants, and needs, is excellence. Brigadier General Bentley Nettles (BVT) offers insights and battle-tested strategies for creating excellence - for yourself, for your team, and for your company. Inside this book, you will discover:

The three-step process for leading others - creating excellence for others inside a simple and easy-to-follow strategyHow to build a 90-day plan for creating excellenceSelf-leadership strategies, so that you can access your values and see situations from other points of viewInsights into establishing and maintaining trustHow to prepare for the unexpected - and face the unknown with authenticity, collaboration and acceptance

From his three decades of service to his country, as a decorated veteran of Iraq and Afghanistan, Nettles shares strategies for negotiation inside of hostile territory - as well as battle-tested leadership strategies. Discover how to walk the talk, drive greater engagement, and listen to people in a new way, on your journey to creating excellence.

After his military service, Nettles was appointed to leadership position on the heels of a scandal. He served as the Executive Director of the third-largest state law enforcement agency in Texas (the Texas Alcoholic Beverage Commission, or TABC) for five years, creating transformation around public policy, fighting human trafficking, and helping thousands of small business leaders across the state.

Nettles was asked to bring the TABC back to excellence, and he delivered - because of the dedicated team and external resources that supported his vision. Discover how his approach to service created an atmosphere of collaboration and engagement, all around a model for creating excellence.

An attorney by training, Nettles served as General Counsel for the Army Element Joint Force Headquarters. He continues to advocate for those in service, particularly in front of the Veterans Administration. A dedicated public servant, Nettles co-founded Brazos Valley Cares, a non-profit group dedicated to serving military veterans and their families. He has served as Chairman of the local energy cooperative, the Bryan Texas Utility Board.

From his service to country, state and community, as well as his work as a lawyer and entrepreneur, Nettles has dedicated his life to creating excellence.