Crystallizing Public Opinion
Crystallizing Public Opinion
Crystallizing Public Opinion
Member Benefits
40% Off All Books - Savings that support storytellers, not stock prices.
Fight Book Bans - Every membership sends a book to LGBTQ+ youth in affected states.
Member Book Price
$14.99
$1.00
Couldn't load pickup availability
Description
Description
In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include:
- The roles of a public relations counsel and their importance to organizations.
- Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit.
- Identifying the best time and medium to communicate with certain groups of people.
- How to determine what information to deliver.
- The roles of a public relations counsel and their importance to organizations.
- Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit.
- Identifying the best time and medium to communicate with certain groups of people.
- How to determine what information to deliver.
Publishing Information
Publishing Information
Publisher:
WWW.Snowballpublishing.com
Pub date:
2017-03-20
Length:
174 pages
The Allstora Membership
Membership Perks:
- Save 30% on all online store purchases
- Exclusive access to author's content
- You pay less, but authors still earn double
Membership Terms:
First Month:
$0.00
Monthly price:
$5.00
- To access membership discount simply log in and add to cart, discount applied automatically.
- One month free trial, cancel anytime. Membership renews on the 15th of each month.