"Stephen King has all the daring, enchantment and even romance of a classic bedtime story, but King's signature unsettling style will keep you sitting up straight and wide-eyed rather than drifting off to dreamland."
--Vanity Fair

"You'll be grateful that there are 600-plus pages of it to remind you several times over how much fun that kind of reading experience is... Good, evil, a kingdom to save, monsters to slay--these are the stuff that page-turners are made from."
--Laura Miller, Slate

"A page-turner driven by memorably strange encounters and well-rendered, often thrilling action."
--The New York Times Book Review

"An enthralling, adventurous read that will, like any genuine fairy tale, scare you half to death and lift up your heart... A splendid work of world-building."
--Colette Bancroft, The Tampa Bay Tribune

"Once upon a time, Stephen King dared to write a novel called 'Fairy Tale' and totally lived up to that simple but lofty title... The book bursts with creativity... A profound story of good vs. evil that's timeless and timely... life-affirming... After turning that last page, you'll feel a little stronger in spirit, yearn for another story and, dare we say, maybe even live happily ever after."
--Brian Truitt, USA Today

"Lovely... captures the creeping suspense of childhood classics."
-- The Chicago Tribune

"If writing this beautiful, exciting, touching fairy tale did the trick for him, then imagine what it will do for you as a reader."
--Emily Burnham, Bangor Daily News

"Ambitious, pure, and powerful... One of King's grandest narrative statements, and another must-read book from a master."
--Matthew Jackson, Syfy Wire