Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby

Kazuo Hiraki

Book cover for Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby
Book cover for Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby

Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby

Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby

Kazuo Hiraki

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Description

What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 800,000 books!

How do you say it? "Moi" is a fun nonsense word that rhymes with "koi." You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . .

Where do they come from? At the University of Tokyo "Baby Lab," Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!

And don't miss Moimoi, Where Are You? for even more peekaboo fun with moimoi!

About the Author

Dr. Kazuo Hiraki oversees the Hiraki Lab for baby studies at the University of Tokyo, where he measures babies' eye motion and brain activity to assess their development and self-awareness. He has coauthored four Moimoi series books in Japan.
Jun Ichihara has illustrated over 30 books for children, including Moimoi--Look at Me! and Moimoi, Where Are You?

Critical Reviews

One of the best high contrast board books to share with your young readers or to purchase as a baby shower gift.-- "Book Riot"

The interesting format combined with adult interaction will certainly appeal to many a tot. . . . Bright and engaging for the tiniest readers.-- "Kirkus Reviews"

This high-contrast book is having a heyday and is perfect for newborns through age three.-- "Toronto4Kids"

Moimoi: Look at Me! will entertain your baby and maybe, just maybe, stop tears.-- "Ottawa Parenting Times"

I love art. I love science. I love Japan . . . [This book] intrigues me. Meet moi and moi, colorful embryonic squiggles that play across the page. They'll grab baby's attention.-- "All a Board magazine"

The Wall Street Journal's Best Baby Board Book of the Last Twenty Years
Amazon Editors' Picks--Best Children's Book, Baby to Age 2


"What makes the most alluring board book for infants? One researcher decided to go to the source. . . . The result is a board book full of delicious colors and paisley-like shapes: Moimoi--Look at Me!-- "The Wall Street Journal"

Publishing Information

Publisher: Experiment
Pub date: 2021-04-06
Length: 24 pages

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