Next China Is Still China: An Insider's Playbook for Winning in the New Era
Next China Is Still China: An Insider's Playbook for Winning in the New Era
Next China Is Still China: An Insider's Playbook for Winning in the New Era
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Description
Description
A revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity--by two leaders who, over the course of decades, have taken turns helming McKinsey's management consulting practice in China. In just forty years, China has transformed from a closed economy into a global powerhouse. Riding the tailwinds of its massive labor supply, aggressive infrastructure investment, and ingrained work ethic, the nation became a haven of opportunity. However, more recently, shifting demographics, less torrid growth, and an increasingly complex geopolitical environment have caused some to wonder: Where lies the next China? The authors of this book have a bold and unequivocal answer: the next China is still China. There is no substitute for the Chinese market. China accounts for a staggering 30% of global manufacturing and 18% of global GDP, surpassing the European Union and trailing only the United States. With nearly five million STEM graduates each year (more than the total number of US degree graduates across all fields!), China is well-positioned in an era of technological automation, artificial intelligence, and data-powered innovation. However, the strategies that once propelled businesses to success in China are no longer sufficient. A new playbook is needed. The Next China Is Still China will answer a range of provocative questions, including:
-Will China with its aging population fall into a Japan-style stagnation, or can it maintain its superpower trajectory?
-What is exciting about the country's vaunted "China speed," and how can multinationals continue leveraging it for outsized profits?
-What is the key to pleasing China's "hyper-switching" consumers who have little brand loyalty?
-Amid rising nationalism and geopolitical risk, should global firms rethink their China presence or, instead, double down?
-As America's tech giants make massive investment in AI, can China's fast-adapting innovation ecosystem keep up? The Next China Is Still China upends conventional wisdom, providing fresh actionable strategies for winning in the years ahead.
-Will China with its aging population fall into a Japan-style stagnation, or can it maintain its superpower trajectory?
-What is exciting about the country's vaunted "China speed," and how can multinationals continue leveraging it for outsized profits?
-What is the key to pleasing China's "hyper-switching" consumers who have little brand loyalty?
-Amid rising nationalism and geopolitical risk, should global firms rethink their China presence or, instead, double down?
-As America's tech giants make massive investment in AI, can China's fast-adapting innovation ecosystem keep up? The Next China Is Still China upends conventional wisdom, providing fresh actionable strategies for winning in the years ahead.
About the Author
About the Author
Joe Ngai is a McKinsey senior partner and chairman of the firm's offices in Greater China. He has led large-scale transformations for Chinese and multinational organizations and advises many of the top corporate leaders in the region. Frequently seen on media such as CNBC and Bloomberg, he has been named one of Forbes China's 100 Most Influential Chinese Leaders, and he has also appeared on Bloomberg Businessweek China's "Person of the Year 2025" list. He has an AB, JD, and MBA from Harvard University. Nick Leung is a McKinsey senior partner and member of McKinsey's global board of directors. He is also a lead-director of the McKinsey Global Institute, the firm's independent research arm, where he directs research on macroeconomics, global trade, and geopolitics. Based in Asia since 1997, Nick served for twelve years as chairman of McKinsey's offices in Greater China, where he led the region through its fastest growth period. He has both a bachelor's and master's degree from the London School of Economics.
Critical Reviews
Critical Reviews
"Impressively researched with timely conclusions. The authors puncture persistent myths about what it takes to succeed in China, providing a useful lens through which can be seen what is working now and what is likely to work in the future."
--Oliver Bäte, CEO of Allianz "Deeply informed and urgently needed. This book dismantles the clichés that still dominate business thinking about China."
--Dominic Barton, Chairman of Rio Tinto "Delves into the unique advantages and transformation challenges of China's business in terms of scale, speed, and innovation...highly valuable."
--Peter Ma, Chairman and Cofounder of Ping An Group "Clear-eyed and compelling, essential reading for Chinese business."
--Yuanqing Yang, CEO of Lenovo "An insight-packed, rigorous guidebook...Readers will come away with an understanding of what remains durable, how to spot opportunity, and how to efficiently operate in situations of daunting complexity."
--Bai Chong-En, Dean of Tsinghua University School of Economics and Management "Eloquently makes the case for why multinationals need to double-down on China. It's not just about leveraging awe-inspiring scale...Rather, it's about how battling in a hyper-competitive market makes everyone better prepared for the pivots to come."
--Phyllis Cheung, CEO of McDonald's China "A must-read. This eye-opening journey into the intricacies of how certain Chinese firms manage to prosper offers a window onto the country's likely future."
--Laura Cha, former Chairman of Hong Kong Exchanges and Clearing and non-executive Deputy Chairman of HSBC "Sharply written and compelling in argument, The Next China is a navigation guide to the country that no business leader can ignore."
--William C. Kirby, Spangler Family Professor of Business Administration at Harvard Business School and TM Chang Professor of China Studies at Harvard University
--Oliver Bäte, CEO of Allianz "Deeply informed and urgently needed. This book dismantles the clichés that still dominate business thinking about China."
--Dominic Barton, Chairman of Rio Tinto "Delves into the unique advantages and transformation challenges of China's business in terms of scale, speed, and innovation...highly valuable."
--Peter Ma, Chairman and Cofounder of Ping An Group "Clear-eyed and compelling, essential reading for Chinese business."
--Yuanqing Yang, CEO of Lenovo "An insight-packed, rigorous guidebook...Readers will come away with an understanding of what remains durable, how to spot opportunity, and how to efficiently operate in situations of daunting complexity."
--Bai Chong-En, Dean of Tsinghua University School of Economics and Management "Eloquently makes the case for why multinationals need to double-down on China. It's not just about leveraging awe-inspiring scale...Rather, it's about how battling in a hyper-competitive market makes everyone better prepared for the pivots to come."
--Phyllis Cheung, CEO of McDonald's China "A must-read. This eye-opening journey into the intricacies of how certain Chinese firms manage to prosper offers a window onto the country's likely future."
--Laura Cha, former Chairman of Hong Kong Exchanges and Clearing and non-executive Deputy Chairman of HSBC "Sharply written and compelling in argument, The Next China is a navigation guide to the country that no business leader can ignore."
--William C. Kirby, Spangler Family Professor of Business Administration at Harvard Business School and TM Chang Professor of China Studies at Harvard University
Publishing Information
Publishing Information
Publisher:
Scribner Book Company
Pub date:
2026-06-16
Length:
336 pages
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