The Gutenberg Galaxy

Marshall McLuhan

Book cover for The Gutenberg Galaxy
Book cover for The Gutenberg Galaxy

The Gutenberg Galaxy

The Gutenberg Galaxy

Marshall McLuhan

Member Benefits

  • 40% Off All Books - Savings that support storytellers, not stock prices.
  • Fight Book Bans - Every membership sends a book to LGBTQ+ youth in affected states.
Member Book Price
$73.43 $44.43
View full details

Description

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed 'global village' that would emerge in the late-twentieth and twenty-first centuries -- despite having been written when black-and-white television was ubiquitous.

This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan's birth and the fifty-year anniversary of the book's publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan's lasting effect on a variety of scholarly fields and popular culture.

A must-read for those who inhabit today's global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

Critical Reviews

'Endlessly stimulating, informative, and liberating.'--The Observer Weekend Review
'The book that helped establish McLuhan as the original media guru.'--The New York Times
'Think of anything and you can now get your fill of multimedia feedback and facts at the press of a button. McLuhan saw this coming, and wrote about its impact on us as individuals and members of the "global village" in The Gutenberg Galaxy. Revisiting it ... is a revelation.'--Nigel Beale, The Guardian

Publishing Information

Publisher: University of Toronto Press
Pub date: 2011-07-31
Length: 336 pages

The Allstora Membership

Membership Perks:

  • Save 30% on all online store purchases
  • Exclusive access to author's content
  • You pay less, but authors still earn double

Membership Terms:

First Month: $0.00
Monthly price: $5.00
  • To access membership discount simply log in and add to cart, discount applied automatically.
  • One month free trial, cancel anytime. Membership renews on the 15th of each month.