Publix Super Markets has been the top-ranked supermarket on Fortune Magazine's list of most admired companies, the highest-ranked retailer in the nation according to the American Customer Satisfaction Index, in Fortune Magazine's "Hall of Fame" as one of America's best places to work, and named America's favorite supermarket by a national consumer magazine. The company's customers and admirers have long wanted to know Publix's recipe for premier customer service. With the help of Publix's customers and associates, whose own stories are woven throuighout, this book explains what that service is and how the company's associates make it happen..