Julian Treasure is a sought-after and top-rated international speaker. Collectively, his five TED talks on various aspects of sound and communication have been viewed more than 120 million times. "How to Speak So That People Want to Listen" is in the top 10 TED talks of all time. Treasure has been widely featured as a sound and communication expert across international media, including TIME Magazine; The Economist; The Times; and many international TV and radio stations and podcasts. He is a Liveryman of the Worshipful Company of Marketers, a Fellow of the Royal Society of Arts and a long-time musician, remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead). He lives in Orkney, Scotland with Jane and their daughters, Holly and Sapphire.

"Julian Treasure doesn't just explore sound--he makes you hear the world differently. Sound Affects will open your ears, sharpen your mind, and transform the way you experience life."

"The best manifesto I can gift to those who don't know why I keep saying sound is so important."
--Derek Sivers, author of How to Live, Hell Yeah or No, Your Music and People, Anything You Want and Useful Not True

"A fascinating insight into the power of sound."--Susan Cain, #1 New York Times bestselling author of Bittersweet and Quiet

"Transformative and a fascinating read; this book will open your ears to the world of sound and change your life."--Steven Bartlett, best-selling author of The Diary of a CEO

"Sound is one of our most powerful and consequential senses. Yet we abuse it all the time. Sounds Affects is a necessary antidote to a world of blasting headsets, noisy workplaces, deafening environments and disintegrating listening abilities. Read it with your noise-cancelling headphones on, then take them off and apply what you will have learned: you will experience the world anew."
--Bruno Giussani, former TED Global Curator