Tested advertising methods
Tested advertising methods
Tested advertising methods
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Description
Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Publishing Information
Publishing Information
Publisher:
Pbooks
Pub date:
2024-08-19
Length:
306 pages
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