The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick

Book cover for The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book cover for Der Mom Test: Wie Sie Kunden richtig interviewen und herausfinden, ob Ihre Geschäftsidee gut ist - auch wenn Sie dabei jeder anlügt.
Book cover for The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book cover for Der Mom Test: Wie Sie Kunden richtig interviewen und herausfinden, ob Ihre Geschäftsidee gut ist - auch wenn Sie dabei jeder anlügt.

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick

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Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Publishing Information

Publisher: Createspace Independent Publishing Platform
Pub date: 2013-09-10
Length: 138 pages
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