"Provides guidance on how authors can get the word out about their titles . . . explain[s] the basics of the bookselling world, how to prepare for publication, and what to do afterward . . . [will] appeal both to independent authors and to those signed with major publishers."

"Yager brings her extensive experience to this comprehensive guide to book promotion. A coach, speaker, and author of more than 50 books in many different disciplines, Yager writes clearly and authoritatively, providing sound advice. The material is targeted to all authors, whether indie/self published, hybrid, or traditionally published, including aspiring authors. The information on library signings is particularly helpful, as Yager is accurate and respectful towards librarians and library workers . . . The book is best used as a reference tool so readers can choose what they need. Recommended for libraries suburban to urban and those with strong local-author communities."

"[Presents] well-organized sections on the basics of book publicity, both pre- and post-publication. Yager explores self-advocacy techniques crucial for driving sales whether as an independent author or under the wing of a publishing house . . . A beneficial purchase, of particular use for self-published and small-press authors, with information that will be helpful for anyone seeking to boost the visibility of their work."

"In this superb volume Jan [Yager] addresses all aspects of self promotion of books . . . exemplary, an excellent source of ideas for authors to follow, and the language is learned while still being conversational . . . easily the most comprehensive book on self-promotion and one that will become a primer for schools and the legions of writers searching for the secrets contained here."

"This is a terrific idea for 'new' writers . . . a home run!"

"Dr. Jan Yager has written the companion volume to her bestselling How to Self-Publish Your Book providing a practical primer for authors that want to not only publish their book, but successfully market that book for increased sales, higher revenue, and as a springboard to other opportunities, including writing and publishing their next book . . . provides a wealth of resources covering everything from obtaining the ISBN number for a book, to how to get the most out of trade shows and book fairs, and even the rapidly growing opportunity to use crowd-funding to not only promote but support financially the final editing, promotion, and production expenses that can seem daunting to first time authors trying to do everything on their own . . . [includes] a comprehensive timeline worksheet for the reader covering the entire marketing effort to help the author stay organized as they scramble to finish writing while trying to complete the myriad tasks needed to properly publicize and sell their book . . . This is an excellent practical resource for any aspiring author. Publicizing a book is not always a task an author wants to face, but it is a needed skill, and Dr. Yager takes out much of the guess work on how to accomplish this crucial task with this informational volume that should be part of any writer's professional library."

"An exceptionally well-written, organized, and presented 'how-to' manual for marketing a book that will enable even the most novice of authors to successfully utilize speaking engagements, social media, book signings, radio/tv/cable, mailings, book fairs, podcasts, conferences/conventions, reviews, and more . . . unreservedly recommended."