Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games
Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games
Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games
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Description
Description
Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
About the Author
About the Author
GINA DADDARIO is Associate Professor of Mass Communication at Shenandoah University. She has published numerous articles on women, media, and sport which have appeared in Women's Studies in Communication and Sociology of Sport Journal.
Critical Reviews
Critical Reviews
"Gina Daddario...has produced a study of gendered television coverage of recent Olympic Games which is descriptively accurate, provocative and useful."-TASP Newsletter
"Recommended for upper-division undergraduates and above in women's studies and mass communication, as well as professionals and practitioners in women's sports."-Choice
?Gina Daddario...has produced a study of gendered television coverage of recent Olympic Games which is descriptively accurate, provocative and useful.?-TASP Newsletter
?Recommended for upper-division undergraduates and above in women's studies and mass communication, as well as professionals and practitioners in women's sports.?-Choice
?Her study is important for those working in this field because it brings together the author's ideas in a coherent and conveient form....[I]t presents a persuasive overview of the construction of a media event as a highly genderized narrative and raises exciting issues for research into future Olympic events.?-CBQ
"Her study is important for those working in this field because it brings together the author's ideas in a coherent and conveient form....[I]t presents a persuasive overview of the construction of a media event as a highly genderized narrative and raises exciting issues for research into future Olympic events."-CBQ
Publishing Information
Publishing Information
Publisher:
Bloomsbury Publishing PLC
Pub date:
1998-05-30
Length:
184 pages
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